LIFETIME WARRANTY

If the FOOT LOG or BODY LOG is broken or damaged under normal use it will be replaced free of charge. Simply return the FOOT LOG or BODY LOG, along with $5.95 for shipping and handling.

People Love it!

"It's just part of my nightly routine, I don't even think about it anymore... but my feet do. They love the FootLog." "I have arthritis in my feet and ankles, however, I control the pain by means of the roller whenever pain appears." "Cold feet was my consistent problem. The roller became the remedy and I have balance in walking and standing." "I like it - great way to relax - feels great while using it - relieves ithcy geet and leaves feet feeling tingly and refreshed -My husband likes it."

Awards
Ranked as 17th fastest growing Utah business in 1995
Ranked as 45th fastest growing Utah business in 1996
Ranked as 78th fastest growing Utah business in 1997
Winner of one of six Blue Chip Enterprise Initiative Awards.1997

Who Are We

Ren Field calls himself a developer - not an inventor. And what he is running is a hobby rather than a business. "I can't really call the hours and effort put into my product a job," says Ren Field. "I have too much fun."

NEWS RELEASE FOR FOOT LOG

INSIGHTS AND INSPIRATION: HOW BUSINESSES SUCCEED, 1998

THE BLUE CHIP ENTERPRISE INITIATIVE

Ren Field had a full-time job as a school custodian in Salt Lake City, Utah, and a part-time job as an airport security guard. His flat feet bothered him after his long work hours, but none of the available products gave him the relief he wanted.

So he made a massager in his woodworking shop-a cylinder 13 inches long with a circumference of 2 1/4 inches. It is covered with 250 small, knobby protrusions that Field calls "fingers." Rolling it with various parts of his feet-toes, sole, heel, even fallen arches-provided stimulation that eased the discomfort, he found.

School colleagues who saw the device in his office asked what it was, tried it, and wanted their own. Field was repeatedly asked the question that has launched countless small businesses-"Why don't you sell them?"

He quit his airport job, withdrew his savings of $2,000, bought some molds to shift to a plastic product from time-consuming hand crafting of the wood model, and started turning out massagers for sale. He called them "Foot Logs."

As business picked up, Field had injection-molding companies make the components. Field and his wi fe and older children assembled the massagers in their basement, and he sold them weekends at conventions, county fairs, home shows, and other events. An average weekend produced sales of 200 to 250.

Through Media Enterprise, a Pennsylvania firm that seeks media exposure for clients, the Foot Log gained a sales spot on the Home Shopping Club's cable-television program. Field was asked to have 10,000 ready for shipment, but he could not handle an order that size.

He compromised at 5,000, due in 30 days, but he still had no capital for such production and no assembly or shipping facilities. He arranged for production of components by his suppliers, and signed up several schools for the handicapped, which seek such jobs for students, to do the assembling. Field also engaged some 20 families in his neighborhood to assemble and box the logs for shipping.

The project was financed with money borrowed from a relative at high interest and advances on credit cards.

The Home Shopping Club sold 3,200 logs in a first airing of the sales message and the balance of the 5,000 half-way through a second presentation. The club sold 100,000 over the next several months. The log sells for $19.95 and comes with a 70-page book, "General Maintenance Manual for Your Feet." Field's product has also been featured on the QVC home-shopping channel and is sold through 250 Relax The Back stores. Assembly is still done by the schools for the handicapped and neighborhood families, but Field now has a shipping operation staffed by employees.

The company turned out 500,000 logs in 1997. Sales have been so good that Field has added a second product- it is 25 inches long, has bicycle-type handles at each end, and is designed for application to any part of the body. He calls it, not surprisingly, The Body Log.